Final Takeaways

With the semester coming to an end, our final blog post is finally here. For this blog post we are to describe five takeaways that we can use in our professional career in terms of sports marketing. Many ideas and schemes have been taught to us in this semester, with topics from what is sports…

Ethics cont.

After writing our previous blog post about ethical and unethical practices, we were given the task of looking at our classmates blog post about the same subjects. After reviewing the post, I selected Anthony Robinson’s blog post about ethical practices. Under the title “Lost Revelation”, Anthony writes about topics concerning the 14th amendment to references…

Oregon Ducks

For our blog this week we are required to summarize our post about the Oregon Ducks and their marketing schemes. The best way to summarize my paper about the Ducks is “unorthodox”. Oregon Ducks have become a national powerhouse and household name in seemingly record time. Schools such as Michigan, Ohio State, Alabama, Texas, etc…

Ethical or Unethical?

In this week’s class, we discussed a multitude of topics, one being about research ethics and practices. Since we are nearing the completion of our final project and surveys, it is good to know what is the best way to obtain information that is needed. Research ethics is always seeming a hot topic when trying…

Western Oregon U

For this week’s blog post the topic of choice is Division II social media platforms and how other schools (besides WVWC) use them. The school that I choose is Western Oregon University, located in Monmouth, Oregon. WOU is a liberal arts school that provides for over 6,000 thousand students and has thirteen varsity athletics. The…

Boundaries and Limitations

This week in class we discussed chapter 16 in The Market Research Toolbox: A Concise Guide for Beginners. This chapter discussed boundaries and limitations that we must be aware of our final project and surveys. A little backdrop on the project that we have been working on. Our project revolves around the Clothes Closet, which…

The Patriot Way

Being born and raised in Boston, Massachusetts one of the teams that was provided at a young age for me was the New England Patriots. Although my family bled Orange and Brown for the Dawg pound, the Patriots always leaned towards me. Wasn’t truly a fan of the NFL or the Patriots for a while,…

Sample Size Illustration

In this week’s class we discussed multiple new concepts, including the calculation of sample size and overall survey research for these samples. Throughout the book, The Market Research Toolbox, the author gives us many different techniques to solve these problems. Some of those were ways to set up the calculation, what needs to go into…

Which One is Better?

While discussing Chapter nine, the question between whether evaluative surveys or customer characteristic/behaviors was better arose. To better explain it I will talk about my experience with both in terms of marketer conducting the research and the survey participant. The survey I participated is when I use to work for CVS and we would receive…

5 Senses

Our senses, as described in this article, are what cause us as consumers to buy products and create loyalty to certain brands. In was stated in the article that eight out of ten people talked about a specific product/brand when having a favorable response to it. Also stated in the article ninety percent of consumers…